Multimedia content is the most consumed content globally. The social media networks have integrated multimedia in their platforms to improve and enhance their applications. Videos have become a norm in passive communication. It also adds an aesthetic value in communication. Online video is a threat to text communication. Software developers have saved video producers on cost and time by designing affordable and accessible video editor applications. The digital technology has also made the future of video bright. Smartphones and tablets have in built video editors improving access to multimedia tool-specifically videos. Wide internet usage contributes to a bright future of the video industry.
The internet is the market for consuming multimedia information. It also acts as a source of video applications and software tools. Internet service providers have also not been left out; they have come up with cheap data plans which are affordable. The wireless connection is a great concept in the video industry. Developed nations have access to wireless network making it simple and easy for video production. Emerging markets depend on internet service providers, but their cheap data plans have made it an easy option. According to Cisco 2015, it predicts by 2019 “It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019.” It continues to report “consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.”
Video consume a lot of data more so when other visual effects are added on it. To curb this, data providers have designed better compressing effects to reduce the amount of data consumed. Video is becoming the new form of entertainment, communication and information. The advent of YouTube, video generated programs on the web and mobile technology accessibility has given a sharp rise in consuming video content. The camera technology is also a contributor to the sharp rise in the multimedia platform.
Small and media enterprises have no option but to adopt quickly to the video technology in all sectors of the business. In future, businesses will be forced to run on video platforms when carrying out their operations. However, video communication is leaving a dangerous footmark in dishonest businesses. Seminars and workshops are being run on the video platform, killing physical interactions and forgetting the realities of life. Individuals on camera can pretend, which is tricky in business for it will not give the business the right facts and figures when it comes to feedback.
The future of video is optimistic, however, it comes with various detrimental consequences. Some sectors of the economy are being rendered invalid. Business trips and meetings will be reduced killing the transport sector. Communication is enhanced by different Instant Messaging Services which have incorporated the video tools in the applications. On the other hand, video technology has improved various ways of operation of businesses and enhanced business growth with real time solutions. Distance is no longer a factor with this technology.